Virtual celebrities during COVID-19During the ongoing Covid-19 pandemic, social media has played a vital role in society in regards to the spread of information about…Jan 14, 2021Jan 14, 2021
Picture Perfect Vs AuthenticityThe days of seemingly flawless, airbrushed men and women being used to market to products on television, billboards and in magazines may…Jan 12, 2021Jan 12, 2021
The Dark Side of Influencer CultureWhilst the $1.5 billion online influencer industry is one of the fastest growing and most appealing to consumers today (Bolat, 2018), this…Jan 4, 2021Jan 4, 2021
The Rise of the Living Room CelebrityThe 21st century has seen the dramatic transformation of the entertainment industry and celebrity culture. The influence of social media…Dec 24, 2020Dec 24, 2020
